DoughMate
Website Content & Product Photography
Client
DoughMate by Madan Plastics
Location
Toms River & Farmingdale, NJ
Date
April 2026
Project Type
Product Photography & Web Content
Project Description
DoughMate has made dough trays for pizzerias for more than 30 years, and over 10,000 pizzerias use them. When Madan Plastics set out to relaunch doughmate.com, the brand was competing for attention with names like Ooni, Gozney and Cambro, and its visuals needed to keep up.
We built the new site's visual library across two days. First a studio session with 18 product setups on white, then a lifestyle day inside L'Olivia Pizzeria in Farmingdale, where the trays went to work with real dough and real hands. The result was a full set of product and lifestyle photography plus a short website video of the full tray system at work.
Our photography now runs across the new DoughMate website, and Madan Plastics came back to us for its next product line.
