Melonhead Cafe

Project Description

Melonhead Cafe set out to launch the "new Melonhead" to the world — and we took a strategic creative direction role across the whole effort, developing video, photography, and a full brand system to get them on their way.

We helped them identify their brand voice, message, and mission, then put it on film and photo to share online effectively. We optimized their Google My Business for foot traffic, built a cohesive feed across their platforms, developed footage for their in-store TV loops, and authored their brand guidelines. Now we're helping them hit the marketplace with a revitalized sense of nature and naturalness — real acai, real ingredients, real people.