Simple Content Tips To Make Your Business To Stand Out

Written By Cory Englehardt

Every business is a media company—but most brands are still stuck creating video content that doesn’t actually convert.

If you’re a small business owner, creator, or marketing manager trying to boost your brand visibility, the good news is: you don’t need a production crew to create high-quality video content.

In this video, you’ll learn three powerful (and simple) tips that’ll elevate your DIY videos instantly—plus one bonus hack that most people overlook.



1. Know Your Message Before You Hit Record

The biggest mistake most people make? Rambling.

Before you press record, you need clarity on:

  • What’s the goal of your video?

  • What’s your call to action at the end?

  • Are you speaking off the cuff, using a prompt, or following a script?

Using tools like your iPhone’s Notes app, Notion, or even ChatGPT to write a loose script or outline will help you stay on message and deliver confidently .

2. Upgrade Your Audio Game

Let’s face it—bad audio = instant scroll.

Invest in a basic external mic like the DJI Wireless Mic, Rode SmartLav, or similar. Your viewers don’t care how “fancy” the video looks if they can’t hear you clearly. Especially if you’re filming in noisy environments (restaurants, job sites, events)—clean audio = trust and professionalism .

3. Don’t Fight the Light—Use It

Great lighting doesn’t require a studio.

💡 Pro lighting tips:

  • Avoid direct sunlight—it will overexpose you.

  • Indoors? Stand by a window to use soft, natural light.

  • Avoid harsh shadows and dark rooms. The goal is even lighting on your face for a clean, pro look .

💥 BONUS: Keep the Camera Rolling

One of the best secrets to sounding natural on camera?

Don’t stop recording.

Say the same line 3–5 times. One of those takes will be gold. You’ll get smoother, more confident, and avoid choppy edits. Don’t worry about mistakes—flow beats perfection .

Ready to Turn Your Videos Into ROI?

At Quantum Creations, we help businesses like yours create professional, purpose-driven content that engages your audience and drives real conversions.

Whether you’re looking for:

  • 📖 Brand story videos

  • 🎯 Product campaigns

  • 📱 Social media content

  • 🎤 Customer testimonials

  • 🎉 Event recaps

We’ve got you covered.

👇 Let’s Connect

📅 Book a free 15-minute discovery call:

👉 https://calendly.com/cory-quantum-creations/discovery-call?month=2024-12

Cory Englehardt