Boys & Girls Club of Newark
Brand Story Campaign
Client
Boys & Girls Club of Newark
Location
Newark, NJ
Project Type
Brand Story Campaign
Date
January 2026
Project Description
The Boys & Girls Club of Newark has been changing lives in their community for decades, and we were honored to help them tell that story.
We spent a 4 days on-site producing with their team, students, alumni, and parents to capture the real human impact behind their mission. The result is an emotional brand story campaign built around the voices of the people who lived it, from the kids who found their confidence inside those walls, to the parents who watched them transform.
This campaign is being used to build visibility, inspire donors, and recruit the next generation of members who need BGCN most. This will air LIVE at their May 2026 Gala Event for donors.