Project Description

Jersey Smooth was preparing to launch New Jersey's first in-house extraction lab and needed a film that positioned them as the most innovative partner in the state.

We developed the creative direction around a six-part brand narrative, shot the interviews and facility B-roll over multiple days of production with a lean crew, and built the edit to earn trust before the first sales conversation ever happens. This is what a brand campaign looks like when the strategy and the production work together.