Project Description

HydraPatch earned its reputation with marathoners and trail runners. Then decision-makers in the trades started asking about it for their own crews, people who spend long shifts on their feet. HydraPatch and its sales partner Atwood-Prior needed a campaign that could walk into that room.

Our answer was a toggle between two worlds: the endurance athlete and the industrial athlete. In a single production day across Hoboken's Pier A Park, a studio and an industrial site in Ocean Township, we produced a 55-second hero film, a motion graphic that shows how the patch works, and a 17-slide sales deck the reps present live and leave behind.

The athletic heritage became the credential that opens the industrial conversation. It's what you don't feel.